Celebrating the results: final presentation of our Hanze research project

On 13 January, we attended the final presentation of the research project we carried out together with the Hanze University of Applied Sciences, focused on our economic and marketing questions. Seeing it come to a close was a genuinely proud moment for the whole team.

Back in September we shared that our attention was shifting towards the market side of FormuLearn: understanding demand, identifying our users and customers, exploring willingness to pay, and figuring out which business model fits best. Over the following months, a group of Hanze students dug into exactly these questions on our behalf.

And we were not disappointed. The results give us valuable insight into the market around our product and help answer questions that are central to our feasibility study. Good market research challenges your assumptions and points you towards what really matters, and that is exactly what this project delivered.

Above all, we want to recognise the hard work the students put in. They approached the challenge with dedication, curiosity and professionalism. A heartfelt thank you to the students and everyone at the Hanze who made this project possible.